Reaching Mobile Users
Emails are hard enough to get consistent in various inboxes, let alone dealing with different screen sizes. At the same time, a majority of all emails are being opened on a mobile device, so how do we make our emails get opened and read regardless of device?
The best way is using a hybrid approach, blending tables and divs, max-widths, and stacking, similar to responsive web-techniques...but I'm probably boring you with the technical details. How about an example?
I helped renowned enterprise software company, SUSE, convert their quarterly newsletters into flexible, mobile-responsive templates to increase the reach. Check out the case study to see a comparison of the mobile experience before and after.